Lisa Santonato is a content producer, analyst, and storyteller with 25 years of experience working in the digital media sector. An expert in digital video, Lisa is best known for shooting, editing, and uploading online video content for artists in the music industry during the 7 years prior to YouTube, having gained experience in the camera department during her formative years in live-action film production. She continues to shoot and edit video today, working seamlessly between the corporate, arts, and non-profit sectors, working under the auspices of her privately owned company, FTP Media Inc. (originally Forward Thinking Productions, founded in 1999).
As a digital media content producer, Lisa is deeply interested in the intersection between content, marketing, and communications, and data, audience, and reception. She continues to further her knowledge and expertise in this regard, and is now currently enrolled in two online certificate programs: Multimedia Storytelling & Content Marketing, and Multimedia Journalism, at the University of Toronto's School of Continuing Studies (anticipated, December 2020). Her intention is to develop the skills required for the role of Digital Content Producer/Product Owner, working within a large organization specifically in relation to concerns of social justice and equity. She aims to secure a position in this capacity within the coming year.
Photo by Steve Carty Photographer, 2017.
FUN FACT #1!
Drawing upon her Italian-Canadian roots, Lisa is equally passionate about food and beverages as she is about digital storytelling. During her university years she held many customer service positions in the Food and Beverage industry. While providing excellence in service behind the bar, in 2015 Lisa also began hosting guests at home via her personal Airbnb. With 30 years of experience in hospitality, Lisa is a five-star rated Superhost who has to-date hosted over 45 guests from 15 different countries all over the world. She loves to create a beautiful and welcoming home environment for all of her guests to enjoy.
FUN FACT #2!
Lisa's first foray into film and video production began in 1992. After initially investing four years in the study of acting through scene study workshops, Lisa switched roles and began working behind the scenes in film and video production. She began training as a Production Assistant and Production Coordinator on independent short films before commencing a 2-year apprenticeship at the Canadian Film Centre at the ripe young age of 21. Lisa had been accepted into the Live Action Film Production (Honours) Degree Programme at Concordia University, and had expected to begin her studies in 1992 —however, her plans were thwarted by lack of financial support. Lisa had been living on her own in downtown Toronto since the age of 18 and was at that time employed in a full-time contract as Production Clerk at the Art Gallery of Ontario. The Ontario Student Assistance Programme refused her funding because she was under their determined age of maturity (set at 21); therefore, she was expected to be receiving full parental support. With two weeks prior to courses beginning, and one week prior to her scheduled move, Lisa's plans for life in Montreal and her university education were immediately and unexpectedly cancelled.
FUN FACT #3!
With four years of actor's training gained during her most formative years, Lisa has played various central and supporting roles in film and theatre and continues to be occasionally invited to play various roles on film and television. Her most recent appearance was in the role of Tamara in a feature-length romantic musical comedy called LOVE IN THE SIXTH (2015), directed by Judith Classen. She does not have an agent, nor is she actively looking for roles, but she always enjoys having the opportunity to play a character whenever the opportunity should arise. Aside from the great value of enjoyment that she receives from engaging in this fun activity, the most valuable lessons Lisa learned from her years of scene study are those related to understanding story and character development. From navigating through life, her personal relationships, and developing good storytelling practices, the knowledge Lisa gained during her earliest years of study has provided the bedrock and foundation for living a life that is full of depth, love, and strong self-awareness.
“Lisa is a highly motivated, results-driven creative producer, comfortable in the worlds of (analog) film and video, digital video, and on-line media.”
Manager, Publishing, Art Gallery of Ontario
"Lisa is a collaborative digital media producer who is able to work with cross-functional departments both in person and remotely (a delicate dance to be sure). She executed a number of video projects for me under tight timelines while the client was in the Pacific Time Zone and she was in the East - the combination of skills and personality to pull those projects off successfully and on time, is rare indeed - and Lisa has them."
Executive Director, Strategy and Innovation | Faculty of Communication, Art and Technology at Simon Fraser University
“Lisa is a consummate professional - and has worked seamlessly with teams - whether of her own creation or that she joined for a specific project. She is a very highly skilled videographer and director, in addition to her technical and production skills in relation to livestream.”
Publisher at rabble.ca
"...an extremely creative and resourceful producer. Every one of her projects was well crafted, carefully managed and original."
President/Partner Unikron Inc.
"You'd be hard pressed to find someone as hard working and dedicated to a project as she is."
Producer, Diamond Integrated Marketing
"I hired Lisa to do important research on U.S. based Internet advertisers. The results she provided were well-analyzed—and thorough."
Founder, MESH Cities
"While it is true that Lisa is professional, creative, trustworthy and reliable, her number-one asset is that she truly cares about people, and about her clients specifically. She will go the extra mile and comes from the heart. It truly feels like you have a trusted ally on your side when you work with Lisa."
Big Rude Jake
Owner, Pivotal Productions
"Lisa was easy to work with, had a strong integrity, and believed in the power of the web as a transformational medium."
Founder, Human Being and Bicycle Futurist
A trained actor with a natural on-camera presence, Lisa Santonato makes a new appearance in the forthcoming release of a new feature film called Love in the Sixth, written, directed, produced by, and starring Judith Klassen, with Mika Kay, Wendy Sinclair, T.C. Folkpunk, Brett Butler, Jason Butler, and Shay Steinberg, alongside a host of star performers including Mikela Jay, Dennis Trainor, Collette Savard, John Lefebvre, John Doyle, and Les Stroud. Watch for more exciting news and updates!